While warming some milk late at night, Don slips into a remembrance of a woman delivering a stillborn baby but receiving the child of a prostitute. At Sterling Cooper, Lane Pryce, the financial officer installed by Sterling Cooper's British parent fired Burt Peterson. Later, Lane offers Pete and Ken the head of accounts position. Don and Sal fly to Baltimore. Masquerading as "Bill" and "Sam," they …more
A prospective account, Patio Cola wants a campaign with a similar look to "Bye Bye Birdie", but Peggy questions whether this is the best way to target female consumers. Pete brings representatives of Madison Square Garden into Sterling Cooper but the results are not ideal, leaving Don to mop things up later. Betty is preoccupied with her father and wants him to visit for a few days. Roger's daughter tells hi…more
Ken and Pete notify Peggy, Smitty, and Paul that new concepts are needed for the Bacardi rum account. They'll have to work all weekend to generate them while the two account heads and Harry attend a country club party Roger and Jane are throwing. Jane, dressed to the nines, runs into Joan at the office. That night at the Draper home, Sally reads to Gene. The Saturday Bacardi session goes slowly: Peggy, Paul, and Smitt…more
Gene lets Sally drive while he operates the pedals. At her sister Anita's house, where her mother now lives, Peggy confides to Anita her plan to move to Manhattan. At Sterling Cooper, a college friend of Pete's named Horace touts jai alai as the sport of the future and proposes some extravagant promotions. Lane sets the agency's initial price tag at a million dollars. Gene reviews his will and funeral arrangem…more
Don and Betty visit Sally's school for a conference about their daughter’s recent bad behavior. Pete, reviewing his client Admiral's generally flat sales figures with Paul, concludes that the television set manufacturer is popular with African Americans. Pete takes a call from "Uncle Herman," who turns out to be Duck Phillips. Duck invites Pete to lunch. That evening, Sally's teacher calls the Drap…more
Lane announces that two executives from London will arrive the following day, coincidentally Joan's last at Sterling Cooper. Everyone will have to work on July 3rd, originally a holiday. Cooper's speculation that Don will be offered a position in London turns out to be wildly false, as it is revealed that Lane will be the one moving - to India. Sally has problems with new baby Gene. Greg tells Joan that he did not…more
Peggy makes a strong move and sleeps with Duck. A little nighttime fun with a couple drifters leaves Don adrift. Roger, Cooper and Lane pressure Don to sign a contract to secure the Hilton account. Betty and Henry continue their flirtation.
Don has to fly to Italy for Conrad Hilton and Betty opts to join him. Pete’s night of passion with the neighbor’s nanny does not go unnoticed. Henry gives Betty a kiss, but that’s as far as their illicit relationship progresses for now. After their splendid time in Rome, Betty hates her life more than ever.
Connie Hilton calls Don in the middle of the night and Don is more focused than ever on earning Hilton’s business. As Don drives to work, he sees Sally’s teacher, Suzanne Farrell, on her early morning jog and gives her a lift. Henry visits Betty and she covers up his appearance by agreeing to host an event for Rockefeller, but Henry does not attend the event. Betty confronts Henry at his office and breaks off the pote…more
Don starts spending the night at Miss Farrell’s apartment and tries to help with her epileptic brother. Paul and Peggy compete to think of concepts for the Western Union account, but Paul’s breakthrough is lost. Betty finds a key to Don’s desk and discovers a box full of memento’s of her husband’s previous life. The new revelations are on her mind as she attends a dinner celebrating the anniversary of Sterling C…more
Betty looks for advice on how to deal with Don’s secret past. Sterling Cooper attempts to rebrand horse meat while Roger deals with an old flame. Don comes clean to Betty about the Korean War and his real identity.
Ken is promoted to Senior Vice President in charge of Account Services. John F. Kennedy’s assassination rocks the Sterling Cooper offices and makes Betty question everything. Betty meets with Henry again.
Ad agency McCann Erickson is buying Puttnam, Powell, and Lowe and Sterling Cooper along with it. Connie terminates his agreement with Don. Don rallies Roger and Cooper to start their own agency. Don learns of Betty’s relationship with Henry. Betty leaves for Reno with Henry and baby Gene.
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