Cameras document model scouts, as they scour the country to find their next star: a woman 35 or over who exudes sophistication, beauty and confidence. The aspirants will then be flown to New York to live in a house together where they will face various challenges such as photo shoots and tests on their fashion know-how. Eliminations will occur weekly until the ultimate winner is crowned. The winner of the reality series competition will receive a lucrative modeling contract with Wilhelmina Models, Inc.
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