We've always thought that people's TV habits held hints about who they really are… and now we have research to back us up. Ad targeter Mindset Media conducted a study that identified common personality traits for the viewers of a number of popular TV shows, and shared some very interesting results with Advertising Age. Want to know what your favorite show says about you? Click on to find out.Tuesday, November, 2, 2010, 10:2 PM

"Mad Men" — If You Watch, You're Probably: Creative and socially liberal. The study found that creative people (those who are emotionally sensitive and intellectually curious) are 41% more likely to be viewers of AMC's stellar period drama than the average viewer. They tend to prefer brands like Apple over Microsoft. (They're Mac people!) Social liberals are even more hooked on the workplace drama at Sterling Cooper Draper Pryce: They're 124% more likely to watch than others. These social liberals don't subscribe to moral authorities and prefer brands like Blue Moon to Campbell's soup. Leave it to "Mad Men" fans to opt for the alcoholic beverage. AMC/Frank Ockenfels 3 - Tuesday, November, 2, 2010, 10:2 PM

"Family Guy" — If You Watch, You're Probably: A rebel and a risk taker. Rebels are 61% more likely to watch Fox's crude animated hit than non-rebels; they don't like rules or structure, and often voice their opinions using anger or sarcasm. (Sounds like your average Seth MacFarlane fan to us.) They gravitate towards brands like DiGiorno and the Ford F-150. Risk takers, meanwhile, are open to new challenges, and are 50% more likely to watch; brands like Totino's and Harley-Davidson appeal to them. So if you sell frozen pizza products or big honkin' trucks and motorcycles, here's your target audience! FOX - Tuesday, November, 2, 2010, 10:2 PM

"Glee" — If You Watch, You're Probably: Open to new experiences and creative. That makes sense, since Fox's groundbreaking musical comedy is definitely a new experience for TV audiences. Those whom the study calls "experientalists" are open people who search for unique and varied experiences, and they are 24% more likely to watch "Glee" than their more timid counterparts. They favor brands like Evian over Quaker cereals. (Sorry, Quaker Oats guy.) Creative types are also 17% more likely to tune in to see what New Directions is singing this week. Hmmm… we're actually surprised that number's not a lot higher.FOX/Miranda Penn Turin - Tuesday, November, 2, 2010, 10:2 PM

"Dancing With the Stars" — If You Watch, You're Probably: Traditional and compliant. These traditionalists prefer stability and respect authority, and they are 21% more likely to watch ABC's celeb dance competition than more rebellious types. (Not a lot of overlap between them and "Family Guy" viewers, we bet.) They prefer a nice, solid Chrysler Town & Country to that newfangled Toyota Prius. And compliant types are 16% more likely to watch "DWTS"; they tend to defer to others and don't like aggressive behavior. They're also more likely to buy Fiber One cereal than Mountain Dew. Cue the "old folks need fiber in their diet" jokes...ABC/Adam Larkey - Tuesday, November, 2, 2010, 10:2 PM

"The Office" — If You Watch, You're Probably: Superior to others… or at least think you are. People who consider themselves superior to others are 47% more likely to watch NBC's workplace comedy; these people believe they are extraordinary and brag about their accomplishments. (So, basically, the audience is full of Michael Scotts.) They choose brands like the BMW Series 3 over the Lincoln Town Car. "Office" fans also have some overlap with Gleeks: Those same experientialists are 44% more likely to clock in at the Scranton branch than average, and they prefer V8 vegetable juice to Doritos. And you know what's in V8, Dwight Schrute? Beets!NBC/Mitchell Haaseth - Tuesday, November, 2, 2010, 10:2 PM

"The Biggest Loser" — If You Watch, You're Probably: Realistic and traditional. Realists live in the present and work with what they're given, and they are 20% more likely to tune in to NBC's weight-loss reality hit. They prefer brands like Bud Light, which makes sense: Fewer calories, right? And like "DWTS" viewers, "Biggest Loser" fans tend to be traditional: Traditionalists are 24% more likely to watch, and brands like Velveeta appeal to them. Oof… that can't be good for the old diet.NBC/Trae Patton - Tuesday, November, 2, 2010, 10:2 PM

"The Real Housewives of Orange County" — If You Watch, You're Probably: Pugnacious and a leader. Not a surprise, since that describes most of the "Housewives." Pugnacious people are unafraid to tell others what they think (ding!) and value honesty over keeping the peace (ding ding!). They're 33% more likely to watch Bravo's flagship reality series than average. One brand that they gravitate towards? Botox. (We're shocked! Well, you can't tell because our eyebrows don't move… but we are.) Leaders also tune in to see the O.C. "Housewives": They're decisive and willing to take charge, and are 25% more likely to watch than others. Leaders prefer brands like Crest Whitestrips… which, along with the Botox and some bronzer, will have you looking like a "Housewife" yourself. Bravo/Mitch Haaseth - Tuesday, November, 2, 2010, 10:2 PM